Source: The Sun

🧀 Melted Cheese Highlights:

• Luton Town's Kenilworth Road stadium gets a £10 million revamp ahead of its first Premier League match.

• The famous Oak Road Stand is now called the Domino's Oak Stand.

• Both entrances feature Domino's branding, emphasizing the history of Domino's first UK store in Luton in 1985.

🍕 Kneaded Details:

Football and pizza—a match made in heaven! Luton Town's famous Kenilworth Road stadium is now sporting a cheesy makeover, thanks to a £10 million investment and a new sponsorship deal with Domino's Pizza. The Oak Road Stand is now dubbed the Domino's Oak Stand, marking a significant chapter in the club's history as it gears up for its first-ever Premier League match.

Interestingly, the text written at the entrance pays homage to the shared history of Luton Town and Domino's. Domino's first UK store was opened in Luton in 1985, exactly 100 years after Luton FC was founded. The new sign says it all: "History is made in Luton."

🧀 Extra Cheese:

Luton commercial director Chris Bell couldn't be more thrilled. "This season is set to be our biggest ever, and we know the town will rally around us to support our players at every game," he exclaimed.

The symbiotic relationship between football and fast food seems to be strengthening. The deal not only benefits Luton Town but also positions Domino's as a prominent part of football culture, adding a dash of cheesiness to the beautiful game.