Crustified News: A Slice of Sadness - LeBron James-Backed Pizzateria Shuts Down in Berkeley
Origininal story from SFGate
Melted Cheese Highlights:
LeBron's Loss: The legendary basketball star's co-owned pizzateria, Blaze Pizza, closes its Berkeley location. 🍕😢
Dough Drama: Blaze Pizza, known for never freezing its dough, has 300 locations, but Berkeley just couldn't keep the ovens hot. 🍕🔥
Trademark Toppings: Blaze Pizza recently found itself in a legal oven, suing a Bay Area barbecue joint over their name. 🍕⚖️
The Kneaded Details:
LeBron James, not just the king of basketball courts but also of wood-fired ovens, recently experienced a setback in his culinary empire. Blaze Pizza, co-owned by LeBron, has permanently closed its Berkeley outlet, right next to UC Berkeley and near the Durant food court.
An SFGate insider (who’s also a fan of deep-dish drama) informed their newsroom about a sign posted on the storefront, reading “Closed for the summer.” But it looks like the dough won't be rising again at this location, as the company's website now indicates a permanent shutdown.
Why No Response, Blaze?
Our Crustian reporters reached out to Blaze Pizza for a bite of the story but received no saucy comments in return. The timing and reason for the closure remain as unclear as a blurry pizza menu.
It’s not all pepperoni and cheese for Blaze Pizza. A couple of months ago, the fast-cooked, wood-fired pizzateria sued Blaze BBQ, a Bay Area barbecue restaurant, for infringing upon its sizzling name. The courtroom drama is still cooking.
In San Francisco, those who are hungry for a slice of Blaze can still visit its location at 3251 20th Ave., within tossing distance of San Francisco State University.
Extra Cheese:
If you enjoyed this cheesy story, don't miss out on our Crustian round-up every week. Subscribe to our newsletter for a pizza the action! 🍕💌